Social Media

I am sure someone else has already come up with this, but just as a self reminder of a random thought I had this morning. While social media is new, social marketing has been around forever. Just think of those sunday afternoon football parties at bars sponsored by budweiser around the country. The aim is to create a venue for social interactions, generate some fun for those who meander in, then hope they link that the ad signs on the wall and the occasional free beers they get from the girls in tight outfits.  Maybe even do some fun branded games or get some marketing research.

With social media it is the same thing. It is all about creating a playground for people to come. Then worry about getting your message through, because if it isn't fun nobody will come anyway.

Posted via email from dmaten