Emicus

In the course of a post on Mashable about the use of social media in emergencies, I stumbled across Emicus.

Emicus "is the initial product for U.S. Emergency Operations Center Inc. The company’s mission is to fill a critical gap. While 91 percent of Americans live in areas of the country prone to moderate to high-risk of natural disasters, there is no central source of online preparedness or disaster information. Sources of real time data are minimal at best and today’s social media are hardly utilized."

The service is still in early Beta and the functionality leaves a lot to be desired, but the concept and framework they have started is great. The web is filled with lots of great ideas that just can't find traction and die off, but I think just poking around and thinking about there integrated offerings is well worth it, especially for the risk communication folks.